It’s not unusual for many people to leave horrible websites and quickly switch over to a different one that is pleasurable to surf. Ironically the very purpose of websites is to retain viewers as long as possible and make them click. If you had come across such websites then you would realize that the flaw lies in the design of the website.
If you are planning to launch a website for your business then here are a few deadly mistakes that you should avoid while designing your website.
Layout
First of all the width of your website should fit in the screen of the computer. Side to side scrolling is a very bad idea that will irritate a visitor. While it is all right to scroll a little up or down, width of the website should never exceed the standard screen sizes. One other solution to this problem has derived in the form of liquid layout designs which can adjust itself to the dimensions of the screen and make it compatible to various web browsers as well as the hardware used.
Symmetry
Symmetry is considered to be the basic aspect of beauty. It is true in case of websites. Center alignment provides the perfect look as desired by the visitors retaining them for a longer period in the website.
Backgrounds & Borders
Backgrounds and borders provide a great look to websites and are eye catchy elements that attract the attention of the onlooker. However, overdoing them can as well distract the viewers and defeat the purpose. Hence moderate and attractive backgrounds and boarders are a plus to web design.
Fonts
Often people scan through the websites and using obscure fonts might irritate them from scanning the textual content. Choosing a commonly available font can help you increase the readership. The size of the font also matters if you’re presenting a lot of minute details about your products and services.
Navigation
Yet another flaw that shatters the performance of a website is the navigational flaw. All of the web pages should be available to the visitor within three clicks. If any of the important messages that have to be conveyed is unreachable within three clicks, then your website design is certainly working against your interests. Including a back button that enables the visitor to reach homepage from other pages is a good idea.
Clarity of Message
The most important of all is the clarity of message in the home page of the website or the cover page of the business brochure. Often people who concentrate on various design technicalities make the blunder of providing blurred messages that do not convey the purpose of the marketing collateral. This should be strictly avoided and the message should be made crystal clear. The use of techniques such as headings, sub headings, bullet points and italics can deliver the message effectively to the readers. Usage of images and promotional images are best known for its appealing looks that attracts more visitors.
As always, contacting the experts is the best way to get a fantastic website from the start. Call Marketspan to discuss your requirements.
Tags: local business marketing, marketspan, NEW WEBSITES, graphic design, Ecommerce
